Well Nickelodeon and Walmart are launching a augmented reality app that uses cutting edge technology to the make the Teenage Mutant Ninja Turtles come to life throughout your local Walmart. It's actually really cool and first of it's kind for Nickelodeon and in retail marketing.
You have to have a mobile device to activate the AR(augmented reality) so Moms, get out with your boy(s) and hit Walmart as you will be the one in charge going through the store stopping at the signs found in the boys apparel section, shoes and wherever else the Teenage Mutant Ninja Turtles will be waiting.
The AR can only be activated at any Walmart Canada store from Sept.20-Oct.1. Through your mobile, the App is activated through your camera and as you aim your device(phone/tablet) you will follow the Sensai's directions and a 3D Teenage Mutant Turtle will appear. Moms, I cannot stress how cool this is in person as I got a little taste of it as the media event, watch the video below. It really is high tec fun and kinda nice for the whole family to get involved and be interactive in this game. Once you unlock all the characters, your kids will have fun playing the games at home. Free! Well.... I guess it all depends on how much of the cool new merchandise you might splurge on for the holidays or just because but the App is free!
So get out to a Walmart near you, find the signs and do some shopping ;)
You'll see the back of head(I'm the grey/black sweater) as I am using the AR App here from the clip from Global Toronto!
Also, when you're at Walmart there is a special TMNT sign(it'll say on the sign) where you and your kids can pose with your augmented reality TMNT!