Adidas launches new running shoe designed by women for women: #PureBOOSTX


The longer your runs, the more kilometres you log each week. And the longer you keep up your routine, the less you’re willing to put up with shoes created for a man.

Launched in stores Feb.3/16, Pure BOOST X!  If the warmer weather in Toronto has got you thinking fitness and getting your summer body ready this is the runner to get.
Based on years of testing and research with women everywhere, Adidas has created a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes, PureBOOST X ($130) was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.

@AdidasCA launches the new #PureBOOSTX! Runners created by women for women. In stores 2/3/16. Read more on Click To Tweet

What got me interested in the new Pure BOOST was this quote below because I was feeling my current runners by New Balance were kinda done and lost that energy.  I only had them for a year so I am excited to see how my new Pure BOOST X keeps up.  Whether I am jogging, doing jumping jacks, climbing stairs, walking to speed skaters my foot is comfortable.  They are so light!

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said Jennifer Thomas, Senior Director for Global Brands, Running.“PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.” 

These runners make me want to get out and run.  They are light and comfy.  As I have started a new fitness journey through Bikini Body Mommy, which is amazing.  I have never stuck through a fitness regime before.  I’ve tried a lot but as I see my body changing I am picturing a rather svelte mom in the near future.   What I love about the shoe the most are the arch and breathability in the shoe.  PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.  When I am stretching my thighs and hamstrings I can easily grab my foot for the stretch now.  As women, our hips can be slightly uneven as my left hip is a little higher than my right.  I always struggled with the quad stretch and I can easily grab my foot now because of the arch in the shoe making it easy to hold.

Priced at $130, pop over to an Adidas retailer near you and try a pair on.  I bet you’ll fall in love and sprint out because the BOOST midsole provides energy in every step that will make running the best part of keeping fit.  I love my new #3stripestyle.  

Thank you, Adidas for my new runners.  Opinions are always my own and never influenced regardless if the item is sent for review or purchased by me.


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